Metric-Driven Design

We don't design in a silo. Form without function simply will not cut it in a competitive environment where an intuitive and simple interface is expected by consumers. I specialize in creating meaningful metric-driven user experiences in the mobile and consumer-facing realm. My approach is holistic and research-based. I aim to offload complexity from the user via a streamlined design approach. 



My wireframes and user flows. 

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Research methodology and sample research plans.

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