Wireframes and Prototypes
I have worked on the Cars.com mobile apps (Android, iPhone, and iPad) throughout the entire product life cycle. Below are some examples of iterative additions of features and flows.
cars.com service & Repair
Was part of a team to launch a new beta product into the marketplace. After user-testing the value proposition, I redesigned the flow and focus of the offering, as well as optimized designs for traffic based on SEO and SEM.
Led the user experience design of a unified customer profile across multiple core sites such as Sears.com and Kmart.com Implemented the flow and design of account login and registration via OpenID from an IA perspective.
As part of a Sears Marketplace initiative that put a million new SKUs online within several months, led the experience design for a public-facing portal where sellers can upload their products, manage their accounts, view reports, and fulfill orders Worked with product management, business analysts, and the IT team to determine user experience requirements, simplify the seller on-boarding process, and create an intuitive user-interface while mitigating underlying complexity