Wireframes and Prototypes

cars.com Mobile


I have worked on the Cars.com mobile apps (Android, iPhone, and iPad) throughout the entire product life cycle. Below are some examples of iterative additions of features and flows.

cars.com service & Repair

Was part of a team to launch a new beta product into the marketplace. After user-testing the value proposition, I redesigned the flow and focus of the offering, as well as optimized designs for traffic based on SEO and SEM.

Sears profile

ƒLed the user experience design of a unified customer profile across multiple core sites such as Sears.com and Kmart.com ƒ Implemented the flow and design of account login and registration via OpenID from an IA perspective.

Sears marketplace

As part of a Sears Marketplace initiative that put a million new SKUs online within several months, led the experience design for a public-facing portal where sellers can upload their products, manage their accounts, view reports, and fulfill orders ƒ Worked with product management, business analysts, and the IT team to determine user experience requirements, simplify the seller on-boarding process, and create an intuitive user-interface while mitigating underlying complexity

The hub company

Consulted on improving and streamlining the user experience, as well as making the website responsive.